Over 347 million smartphones were shipped in the 1st quarter, according to the Global Smartphone Analysis Report from Canalys. The figure represents an increase of 27% compared to the same period last year. Samsung is once again the current leader with 76.5 million shipments and a market share of 22%. Apple comes in second with 52.4 million sales, while owning 15% of the market. Xiaomi rounds out the top three with its own record of 49 million shipments in a single quarter and a market share of 14%.
BBK members Oppo (37.6 million shipments) and vivo (36 million shipments) round out the top five in the rankings. Oppo also had the largest annual growth with 60% more shipments. Canalys also mentions that Huawei is now in seventh place with an estimated 18.6 million shipments.
|Selling||Q1 2021 shipments (millions)||Q1 2021 Market share||Q1 2020 shipments (millions)||1st quarter 2020 Market share||Annual growth|
|Note: percentages may not add up to 100% due to rounding | Source: Canalys estimates (shipping shipments), Smartphone analysis, April 2021|
Looking ahead Canalys predicts that the ongoing COVID pandemic will still play a prominent role in manipulating smartphone sales, but there is a bigger problem around chipset shortages. These two factors are likely to force brands to reconsider their regional strategies and releases with more focus on countries recovering from the pandemic and less on those currently in difficulty.
In particular, chipset shortages will hurt smaller smartphone brands and may even force them out of the market, as we have already seen with LG.