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Kuo: The new Apple TV will be launched in the second half of 2022, a lower price is possible

Apple plans to launch a new version of Apple TV in the second half of 2022, according to renowned analyst Ming-Chi Kuo.


In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting the device could have a lower price that’s more competitive with other streaming media players like Google’s Chromecast line. , Amazon’s Fire TV line, and the Roku line. .

Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and $199 with 64GB of storage, while the previous generation Apple TV HD remains available for $149 with 32GB of storage. GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and plenty of other options under $100.

The second-generation (2010) and third-generation (2012) models of Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there’s priority for a sub-$100 Apple TV.

Apple TV+ is already available on platforms such as Fire TV and Roku, but a more competitively priced Apple TV model could further boost sales of the device and help attract more subscribers to the streaming service. which competes with Netflix and Disney+.

The second-generation Apple TV 4K was the first new generation of Apple TV in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, faster A12 Bionic chip , HDMI 2.1 and Wi-Fi 6.

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