Samsung to market S21 FE as Note 20 replacement following weak Galaxy S21 sales

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alex mathos3 June 2021Last Update : 1 year ago
Samsung to market S21 FE as Note 20 replacement following weak Galaxy S21 sales

There will not be one Galaxy Note 21. Partly because Samsung is pushing collapsible and partly because of the global chip shortage. But a new rumor suggests that the company is planning a spiritual successor of some sort.

The Galaxy S21 FE could be a Galaxy Note follow-up

Evan Blass reports that Samsung plans to place the upcoming Galaxy S21 FE as a successor to Galaxy Note 20 series rather than Galaxy S20 FE, something that seems to reflect the importance of the model when it comes to sales.

An image shared in response to the original post reveals Samsung’s disappointment Galaxy S21’s performance so far. Sales volume for 2021 flagships is only 70% of what Galaxy S10 series experienced a few years ago.

It is worth noting that these disappointing figures have been obtained in a time when Samsung has had much less competition than usual. Huawei is completely out of the picture outside of China, and Xiaomi is still struggling in the premium market.

That Galaxy S21 the series was also launched a month earlier than usual, meaning the only real competition in the first few months was Apple’s iPhone 12 series, which has worked exceptionally well since it hit the shelves in October and November.

Samsung is also betting on the Galaxy Z line

Marketing the Galaxy S21 FE as a Galaxy Note replacement may seem like a weird move when you consider the fact that it will not offer a built-in S Pen or act as a premium flagship, even though it still turns out to be one of best Android phones in 2021.

But hopefully Samsung will enable support for the S Pen stylus on the phone and place it as a decent upgrade for customers using older Galaxy Note models like Galaxy Note 9 or Galaxy Note 8.
The move also means Samsung may be able to spend more of its marketing resources on foldable Galaxy Z Fold 3 and Galaxy Z Flip 3. These devices are not as popular as the Galaxy S21 line, but one a strong sales target is nonetheless set.

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