A new purple color option will be available with all iPhone 14 and iPhone 14 Pro models later this year, according to a recent rumor.
The claim comes from a post on Chinese social media site Weibo by an unverified source that claims to reveal the full range of color options for Apple’s upcoming iPhone 14 and iPhone 14 Pro models. The iPhone 14 and iPhone 14 Max will reportedly come in black, white, blue, red, and purple, while the iPhone 14 Pro and iPhone 14 Pro Max will come in graphite, silver, gold, and purple.
In recent years, Apple has offered eye-catching color options as well as more neutral tones when launching updated iPhone models. The standard range of iPhones usually come in a relatively wide color selection. For its “Pro” models, Apple also typically offers an all-new, unique color alongside its standard Graphite or Space Gray, Silver, and Gold at launch. For the iPhone 11 Pro, iPhone 12 Pro, and iPhone 13 Pro, this included Midnight Green, Pacific Blue, and Sierra Blue, and this year it looks like Apple is planning to continue the trend of offering only one exceptional color: purple.
Unlike previous years, this title color is also expected to be part of the standard iPhone 14 range. Apple matched the colors of its non-Pro and Pro iPhone selections in April this year with the launch of the green and alpine green iPhone 13 and iPhone 13 Pro. Offering parallel color on both devices would therefore not be unprecedented.
The purple color option for the iPhone 14 and iPhone 14 Pro is said to be a unique finish that changes tone based on lighting conditions. A purple color option for the iPhone 14 and iPhone 14 Pro seems plausible given that Apple introduced a purple iPhone 12 and iPhone 12 mini in a mid-cycle refresh in April last year following a positive customer response, and the 24-inch iMac, sixth-generation iPad mini, and fifth-generation iPad Air are all available in purple.
It’s unclear if the unique purple finish is actively meant to have a kaleidoscopic effect to change with lighting conditions, or if it just uses the technique behind the Sierra Blue of the iPhone 13 Pro, whose appearance varies more than other color options. Indeed, Apple has adopted a new production process exclusively for Sierra Blue that uses “multiple layers of nanoscale metallic ceramics applied to the surface for a stunning, long-lasting finish.”
With other color options being quite similar to offerings from the past few years, the purple hue could be a main feature of the new devices and be the focus of marketing for the iPhone 14 lineup.
The rumor made its way to Twitter and the information was apparently mirrored by other unverified posts on Weibo. Nonetheless, the post comes from a source with no known track record and it’s unclear why it was removed, so should be viewed with skepticism at this stage. For more on the iPhone 14, check out our detailed roundup.