Apple today informed employees that it is raising the starting wage for hourly workers to a minimum of $22 per hour, and higher in some markets, reports The Wall Street Journal. The move comes as the company seeks to weather inflation, a tight labor market and recent organizing efforts.


The new starting salary represents a 45% increase over 2018 and will mainly affect retail workers. Salaried positions are also expected to see starting increases.

“Supporting and retaining the best team members in the world enables us to provide the best and most innovative products and services to our customers,” an Apple spokesperson said in a statement. “This year, as part of our annual performance review process, we are increasing our overall compensation budget.”

Apple retail workers began seeking unionization at a small number of stores, seeking higher pay and expanded benefits such as longer vacations and better retirement options.

Just today, Apple’s head of retail, Deirdre O’Brien, sent a video message to retail store employees responding to these efforts, saying that while it’s right workers to join a union, there could be disadvantages for workers if they choose to do so.

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