Elon Musk takes jabs at Apple, Twitter’s biggest ad buyer

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Elon Musk accused Apple of censorship in another series of incoherent tweets, claiming the Cupertino company stopped advertising on Twitter. The new CEO also said the tech company threatened to pull the social media app from the App Store without providing any proof, then followed up with retweets of claims and quotes about free speech and how humanity is in a battle for the future of civilization.

According to figures obtained from ad management firm Pathmatics, Apple spent $131,600 on Twitter ads between Nov. 10 and Nov. 16, nearly half of what it spent between Oct. 16 and Oct. 22 — the week before Elon Musk acquired the social media for 44 billion dollars.

In the first quarter of the year, Apple was the top advertiser on Twitter, spending about $48 million on the platform, which is about 4% of total revenue. Advertising sales account for about 90% of Twitter’s income.

Elon Musk tweeted that Apple required developers to pay 30% for every in-app purchase through the App Store, and he even retweeted a parody video originally made by Epic Games regarding Fortnite’s problems with the App Store, claiming that 2020 will be 1984 .


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