iOS market share ticks up at the end of 2022, Android down slightly
The iOS market share has increased in the last quarter of 2022 following the successful launch of the Apple iPhone 14 Pro Max. That model is highlighted as the vanilla models do not perform as well. Meanwhile, Android has lost some ground.
The smartphone market is pretty stable now, so the moves are relatively small, with iOS staying just below the 30% mark, while Android exceeds just above the 70% mark, based on data from Statista. It’s a two-horse race after the old guard died and several challengers tried and failed to enter the market.
The iPhone 14 Pro and 14 Pro Max brought the first major camera improvement in a few years, along with the new Dynamic Island design, which enticed more people to upgrade.
The sleek design and the first high-resolution camera aren’t the only reasons iOS is on the rise, though. Edith Reads, an analyst from StockApps, writes: “Apple is gaining ground in the mobile market due to its focus on customer experience, innovative designs and quality products. With the introduction of its new flagship iPhone 14 Pro Max, Apple has given itself a competitive edge and attracted more users to its platform. Android is losing market share in key markets like China due to its lack of innovation and fragmentation, which has caused customers to switch to Apple.”
Smartphone OS market share in China (source: StatCounter)
Apple is the largest foreign smartphone brand in China, and with Huawei’s recent decline (due to trade sanctions), the two companies are neck and neck. But as StockApps notes, Android’s open nature has allowed companies to tailor the operating system to their needs and to carve out a niche in the market for themselves.