Poco India officially confirms cricketer Hardik Pandya as brand ambassador, X5 Pro’s India launch date surfaces
Popular Indian cricketer Hardik Pandya was spotted using an unreleased Poco X series smartphone last week and it was unclear if it was just a product placement or if Pandya would be seen in Poco’s future X series ad campaigns. Well, we now know it’s the latter as Poco’s Indian arm today announced the all-around cricketer as its brand ambassador.
In a press release sent to the media, Poco said that as a brand it “focuses on challenging the status quo and representing every individual who seeks to pursue perfection and greater alternatives to the mainstream” and thus saw Pandya as a “perfect fit”. ” to be its brand ambassador.
We’re bold, we’re badaXX, and we bring X. Keep us on your radar.@hardikpandya7is our captain ready to reveal the next X. Get ready to unleash X.
— POCO India (@IndiaPOCO) 25 January 2023
The Xiaomi sub-brand also confirmed that Hardik Pandya, who is also the captain of Indian Premier League (IPL) team Gujarat Titans, will be the face of the upcoming launch of Poco X series smartphones in India.
“Hardik Pandya is a name that connects with India in an instant. His never-give-up attitude, drive and enthusiasm fit perfectly with our brand’s DNA and we’re sure his personality will resonate with our audience and fans. In line with our brand image, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador,” said Mr. Himanshu Tandon, Country Head, Poco India.
Hardik Pandya with what is probably the Poco X5 Pro
While Poco did not name the X-series smartphone, it said the device “brings major upgrades from its predecessor to an affordable offering and continues the brand’s vision of ensuring the highest level of user satisfaction through cutting-edge devices.”
An picture doing rounds on Twitter suggests that the smartphone in question is the Poco X5 Pro, which will launch in India on February 6 at 17.30 local time. However, it is unclear whether the X5 Pro will be joined by the vanilla X5, which is rumored to have the Snapdragon 695 SoC at the helm. The Poco X5 Pro is said to come with the Snapdragon 778G chip. You can check the leaked specifications of Poco X5 and Poco X5 Pro here.