Samsung is launching its Galaxy S23 series later today, and in keeping with tradition, the company introduced a new version of its iconic “Over The Horizon” ringtone, designed for the new flagships. This year’s edition was developed with Yaeji, an American music artist of Korean descent, to celebrate “positivity and optimism in a developing world”.
The “Over The Horizon” theme is reimagined with each new Galaxy S series, and it kept its key sound, adapted to each year’s trending sounds. The sound of Yaeji is recognizable on the electronic dance scene with its unique synths, kicks and “lo-fi hip-hop beats to chill/study to” vibes.
Yaeji gained popularity in 2017 with her tune “Raingurl” and now she is expected to release her first debut album “With a Hammer” in April. The collaboration with Samsung puts her in a new spotlight, allowing more people to connect with her unique style of music.
In this partnership, the musician used a fusion of electronic elements and developed a playful version that “evokes the universal feelings of hope and joy that invite us to imagine and be optimistic about what’s on the other side of the horizon “, reads the official press. release.
