Samsung and SKT unveil Galaxy S23 Ultra BMW M Edition in South Korea
Last year, Samsung launched an exclusive Galaxy S22 Ultra Mercedes Benz Edition, this year the company has partnered with another German automaker, BMW, to create the Samsung Galaxy S23 Ultra BMW M Edition.
However, the company will not step on iQOO’s toes as the exclusive edition will only be available in South Korea and only 1,000 units will be made. The locals can pre-order one (link to SK Telecom’s online store) until February 13 at a price of KRW 1,727,000 for a 12/512GB device. In comparison, the same memory capacity on a regular S23 Ultra costs KRW 1,600,400 (not including some pre-order discounts).
Samsung Galaxy S23 Ultra BMW M Edition
The Galaxy S23 Ultra BMW M Edition is inspired by the BMW M3 E30 specifically, the first generation M3. The exclusive package is filled with BMW accessories, including a themed case, a key ring with six interchangeable BMW emblems from six different eras, plus the BMW roundel unveiled in celebration of the company’s 50th anniversary and a ” We Are M” metal logo.
There’s more – a BMW-branded battery-powered air compressor, a cup holder/wireless charger, an analogue clock, a photo book and a poster. In addition, buyers will receive a Starter Pack Voucher to the BMW Driving Center in Incheon, South Korea, where a trained instructor will give them driving lessons.
The Samsung Galaxy S23 Ultra BMW M Edition package comes loaded with accessories and perks
It goes without saying that the Galaxy S23 Ultra BMW M Edition will also be packed with BMW-themed software goodies, including a custom boot animation and theme.
The advanced booking period ends on February 13th (Monday), but there’s an extra period until the 17th where fans can still secure a device – if there’s any left, of course. The pre-orders were supposed to start shipping on the 17th, along with the regular models in the S23 series.