Mobile-Ready and Mobile-First communications are likely to see accelerated adoption

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mobtkr23 June 2022Last Update : 7 days ago
Mobile-Ready and Mobile-First communications are likely to see accelerated adoption

DUBLIN, June 23, 2022 /PRNewswire/ — The “Assessing Mobile Communications Solutions for the Hybrid Workforce” report has been added to from ResearchAndMarkets.com offer.

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This study provides valuable insight into customer technology solution and partner selection criteria, perceived technology benefits, and mobility investment plans. The included market analysis can help technology developers, service providers, technology buyers, and others in the mobile business communications ecosystem to develop sustainable strategies.

The COVID-19 pandemic and associated business closures have led to drastic changes in work styles across industries and geographies. The shift to remote and hybrid working, along with a new appreciation for the flexibility of working from anywhere, anytime, is likely to have a lasting impact on all types of organizations across the globe. .

Over the past two decades, mobile communications have become an indelible part of most people’s personal and professional lives. The benefits of mobile communications to boost productivity and efficiency in modern organizations are hard to ignore as workforces become increasingly distributed and mobile. However, few organizations use robust mobile communications strategies that fully address diverse workforce needs.

Most organizations will go through long and painful processes of transforming their business processes, workspaces and corporate cultures. However, digital technologies will be universally recognized as a key enabler of business transformation.

Technological advancements, including 5G connectivity and improved device capabilities, will enable better mobile experiences for users and increase comfort for decision makers in adopting mobile communications solutions. Smart organizations are likely to adopt mobile mobility strategies in which future communications investments are aligned with ongoing work styles and a strong appreciation of the benefits of mobility.

The common benefit of true FMC solutions is to embed the user’s business identity on their mobile device. However, different FMC architectural designs achieve this goal differently and have different advantages and disadvantages. Opinions differ on whether FMC’s future lies in app-based or native (core-based) mobile capabilities.

An app-based approach typically helps a user’s business identity coexist with the consumer’s identity on the same mobile device. This approach is typically preferred in bring your own device (BYOD) scenarios. Another key benefit of the app-based approach is the ability to access different business communication and collaboration modalities (eg, calls, video meetings, messaging) within the same app.

A native mobile dialer allows for a more natural user experience when it comes to calling. This approach is preferred by highly mobile users who need to frequently make calls using their work identity. A dual-SIM approach can allow consumer and corporate identities to coexist on the same device, but typically a native mobile dialer is preferred when the employee is using a corporate-sponsored device and subscription.

Mobile-ready and mobile-first communications, specifically, are likely to see accelerated adoption as organizations aim to achieve multiple goals, including:

  • Streamline communications environments currently comprised of multiple disparate wired and mobile solutions

  • Enable diverse workforces – including remote, hybrid and in-office staff and frontline workers – to stay connected and productive, regardless of their physical location

  • Attract and retain staff – digital natives, in particular – by providing them with modern mobile communication and collaboration tools that better match their lifestyles, work styles and technology preferences

Main topics covered:

1. The difficult road to Fixed-Mobile Convergence (FMC)

  • The consumer approach to mobile communications at work

  • The case of enterprise mobile communications

  • Changing work styles bring new technological demands

  • FMC approaches and designs

  • One size FMC does not fit all

  • Comparison of different FMC solutions

  • FMC’s Broken Promise

  • FMC’s Future Looks Bright

2. Overview of selected mobile PBX and UCaaS solutions

  • Cisco IMS Integration – Verizon, Rogers Communications, TDC/Nuuday

  • Cisco Webex Go

  • Dstny for Service Providers

  • Reach out to service providers

  • Metaswitch MaX Mobile

  • Microsoft Operator Connect Mobile

  • RingCentral IMS Integration

  • Keyboard and T-Mobile

  • Other Operator Driven FMC Approaches

3. The role of mobility in changing business communications needs

  • Objectives of the survey study

  • Evolution of the Cloud Communications Market Study – Research Methodology

  • IT/Telecom Decision Maker Investment Priorities Survey – Research Methodology

  • Basic business requirements endure, but new use cases will drive industry evolution

  • Mobility to Drive Demand for Enterprise Telephony/PBX Features

  • Mobility can solve PSTN access limitations

  • Categories of workers equipped with mobile applications

  • Mobility is a key enabler of frontline productivity

  • Use of mobile phones/smartphones by frontline workers

  • Use of mobile identity by frontline workers

  • Mobile UCaaS must offer more than mobile calls

  • Cloud PBX Solution/Vendor Selection Criteria

  • Request for additional cloud communication capabilities

  • Mobility will define future user experiences

  • Use of communication terminals

  • Planned change in the use of communication terminals

  • Using the Mobile Software Client

  • Using the software client on PC and mobile

  • Mobile Software Client Usage Trends

4. Customer perceptions, current use and future adoption of mobile communications services and devices

  • Importance of Simultaneous Ringing

  • Importance of Find-Me, Follow-Me

  • Importance of Softphones

  • Importance of browser-based applications (usually WebRTC)

  • Importance of native mobile dialers

  • Importance of DECT/VoWLAN devices

  • Importance of paging/walkie-talkie

  • Importance of mobility solutions – Must Have It

  • Importance of mobility solutions – must or would like to have it

  • Mobile App Adoption Drivers

  • Barriers to mobile app adoption

  • Benefits of using 5G connectivity

5. Investments and management of mobile solutions

  • Current use of company-provided mobile apps

  • New mobile/additional company-provided apps to be introduced

  • Strategic Enterprise Mobile Application Partners

  • Mobile business app partner selection criteria

  • Enterprise Mobility Management Upgrades and Investments

6. Key Findings, Growth Opportunities and Strategies for Service Providers

For more information about this report visit https://www.researchandmarkets.com/r/z8p1zw

Media Contact:

Research and Markets
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