Apple overhauls App Store pricing system

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Apple released developer documentation that reveals a new pricing system is coming to the App Store. The company is now increasing the number of price points 10 times, giving developers a choice of 900 options.

This is a big step up from the existing $0.99-per-step system, and if developers choose, they can set integer values.

Pricing for apps and in-app purchases can start at $0.29, while the most a developer can charge is $10,000, although this requires special permission from Apple. The new increments include each $0.10 increment up to $10 or each $0.50 increment up to $50.

Developers will also be able to use “globally equalized pricing” that follows the most common pricing conventions in each country or territory. The availability of apps and in-app purchases can be regionalized to allow developers to provide “customized services” to their users.

Apple finally brings new pricing system to App Store

On May 9, 2023, Apple will update prices for existing apps and one-time in-app purchases across all 175 App Store storefronts, and the globally equalized costs will be adjusted using “publicly available exchange rate information from financial data advisors,” the press release stated.

If developers fail to update by the deadline, Apple will do it for them, based on the base US dollar price.


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