Delivery startup Enjoy filed for Chapter 11 bankruptcy today, according to a filing with the Securities and Exchange Commission (SEC), less than a year after raising more than $250 million in growth capital and to have gone public on the stock exchange.


Founded by former Apple retail chief Ron Johnson, Enjoy provided what it called a “home commerce experience” with home delivery and tech product setup. In some US cities, customers ordering Apple products through Apple’s online store or Apple Store app could choose “Delivery with setup” during checkout and have an Enjoy employee deliver and install the products. products to their homes, free of charge.

In an earlier filing with the SEC, Enjoy said it would suspend home delivery and setup of Apple products in the United States beginning July 1 in order to “focus on its business priorities.” Given the filing for bankruptcy, the service can be definitively stopped.

Johnson joined Apple as senior vice president of retail operations in 2000 and helped pioneer the concept of the Apple Store and Genius Bar. He left Apple in 2011 to become CEO of retail chain JCPenney, but the company struggled financially under his leadership and he was fired in 2013, a year before founding Enjoy.

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