SA: Samsung and vivo are the fastest-growing 5G smartphone vendors in Q1 2021

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The latest report from Strategy analysis provides more insight into the sales of 5G phones in January – March. Samsung (17 million shipments) and vivo (19.4 million) experienced the biggest gains on a quarterly basis as they grew by 79% and 62% respectively compared to Q4 2020. Apple still has the lead with total shipments of 40.4 million, but it lost significant ground compared to last quarter’s 52.2 million shipments. Oppo with 21.5 million and Xiaomi with 16.6 million complete the list of top-four manufacturers.

Selling Q4 2020 shipments (millions) 4th quarter 2020 Market share Q1 2021 shipments (millions) Q1 2021 Market share Quarterly growth
Apple 52.2 40.7% 40.4 29.8% -23%
Oppo 13.9 10.9% 21.5 15.8% 55%
live 12.0 9.4% 19.4 14.3% 62%
Samsung 9.5 7.4% 17.0 12.5% 79%
Xiaomi 11.8 9.2% 16.6 12.2% 41%
Others 28.7 22.4% 20.8 15.3% -28%
Total 128.1 100.00% 135.7 100.00% 6%
Source: Strategy Analytics, Global 5G Smartphone Vendor Shipping, Q1 2021

Samsung’s progress was pushed by high demand for the Galaxy S21 series in South Korea, the United States and parts of Europe. On the other hand, vivo saw strong sales throughout China and Europe. Xiaomi and Oppo also brought home solid sales volumes across China and Europe. Apple could not replicate the success it had in last quarter’s holiday season.



Apple still has the lead in total shipments of 5G smartphones

Overall, the 5G smartphone market grew by 6% on a quarterly basis, reaching a total of 135.7 million shipments. The demand for 5G devices is naturally gaining traction across all regions with China, the US and Western Europe acting as the largest driving markets. Strategy Analytics predicts 624 million 5G smartphone shipments by the end of the year.

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