Although the global phone market may be in trouble, Apple’s iPhone 13 still sells well. According to reports, the upcoming iPhone 14 could achieve better sales. Now a report claims that Apple has started trial production of the iPhone 14 and plans to mass-produce it in August.
Moreover, Apple told suppliers that the initial sales of the iPhone 14 will be higher than the iPhone 13 a year ago. Apple’s expectations are consistent with expectations of Wall Street analysts. A growing number of analysts believe that if major economies remain in recession, Apple’s iPhone sales may outpace the phone company as a whole.
iPhone 14 mass production begins in August
Apple is focused on the high-end phone market, and analysts believe inflation in staples like food and fuel will have less impact on Apple’s relatively affluent user base. Despite signs of slowing overall phone demand, iPhone sales remained strong in July.
Given the current market trend, the company’s supply is likely to decline next month. One factory shipped a third of the iPhone 13 in July compared to last July. This is a rare occurrence, as iPhone sales usually slow down in July and August.
The slowdown is because most consumers are waiting for the new models to officially arrive in September. Another insider claims that in terms of shipments, iPhone 13 shipments remain good.
In keeping with the timeframe of previous years, Apple has started trial production of the iPhone 14. The company aims to start mass production in August. People said this will enable the phone to charge in the fall (September). For the iPhone 14 series, Apple’s initial sales forecast is slightly higher than the iPhone 13 a year ago.