Kantar released its BrandZ report showing the most valuable brands globally. Square No. 1 is owned by Amazon with a brand value of $ 684 billion, which is a whopping $ 268 billion. (+ 64%) compared to last year.
It was the first to become a half-trillion-dollar brand, the second is Apple, which has the number 2 spot with $ 612 billion. (+ 74%), followed by Google at $ 458 billion. (+ 42%).
Samsung is No. 42 on the list, Huawei is a little further down at # 50, then further down is Xiaomi at # 70. This is an improvement of 11 places compared to last year and the brand now between Budweiser and BMW.
The fastest growing brand this year was Tesla, which shot up by 275%, followed by TikTok by + 158%, the two companies being # 47 and # 45 on the list respectively.
Top 100 on BrandZ’s most valuable global brand list for 2021 are some interesting additions – Nvidia at # 12, Qualcomm at # 37, AMD at # 57, Snapchat at # 82 and Spotify at # 99. And of course zoom at # 52, the popularity of Group video calls exploded over the last year.
Subscription companies grew in popularity during the pandemic and lifted their brands up the ladder: Xbox has risen 55%, Disney has risen 13%, Netflix is + 55%, and Spotify has improved enough to enter the Top 100 for the first time.
Below is the full BrandZ infographic showing the 100 most valuable brands around the world: