07/23 Update below. This article was originally published on July 21
According to several iPhone 14 leaks, Apple’s new entry-level iPhone will be nearly identical to its predecessor. But now the momentum is gathering around a surprising upgrade, which has the potential to leave its rivals behind.
Speaking to me, respected display industry expert Ross Young, CEO of Display Supply Chain Consultants (DSCC), revealed that Samsung’s ‘M12 OLED material set’ display technology is coming to all iPhone 14 models. And given that it didn’t even make Samsung’s flagship Galaxy S22 Ultra, that’s a shock.
The news also builds on an earlier report from The Elec, which indicated that M12 was under consideration by Apple. But no one seriously expected it to be used in all iPhone 14 models, and I myself would have been cynical were it not for Young’s remarkable track record,
So what is the M12? Essentially, it includes the dopants, hosts, and main elements of red, green, and blue pixels in OLED displays. What M12 brings to the table is improved display performance, color accuracy, and power efficiency. Given that screens are one of the biggest energy consumers of a smartphone, this last capacity is essential. Especially with leaks claiming that the battery capacities of the iPhone 14 will be similar to those of the iPhone 13 line.
Update 7/23: Further production details for the iPhone 14 line have now been leaked. In a tweet threadInfluential TF International Securities analyst Ming-Chi Kuo has revealed that Apple has added a new vendor to address the widespread issue of chip shortages plaguing the industry.
Kuo explained that SG Micro has “passed the quality certification of high-end iPhone 14 and will probably ship PMICs (battery and level selector) for iPhone 14 in 2H22”.
Battery capacities are one of the main talking points around the iPhone 14 lineup. While the iPhone 14, iPhone 14 Max, and iPhone 14 Pro were all going to get small boosts, the battery of the iPhone 14 Pro Max should be smaller than its predecessor.
Power efficiency has been a calling card of Apple hardware for the past few years, so it will be fascinating to see how this is handled in the iPhone 14 lineup, and the addition of SG Micro seems timely.
So why didn’t Samsung put this technology in its Galaxy S22 lineup? According to The Elec, it was all about cutting costs. However, that will be hard for some Galaxy fans to bear when the Galaxy S22 Ultra will cost almost twice the price of an iPhone 14.
Therefore, the Galaxy S22 Ultra and Galaxy S22 Plus use the M11 (the same as the 2021 models), while the standard Galaxy S22 only has the M10, a generation first used by the Galaxy S20 line in 2020.
Yes, iPhone 14 prices are set to rise across the lineup, but Apple fans will point out all the little things the company continues to do right with its devices. And that seems to be another.
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