Samsung has used the color purple in several Galaxy S generations – for example, the Orchid Gray Galaxy S8 and the Lilac Purple Galaxy S9. Now the Galaxy S22 (just the little one) is getting the purple treatment with a new shade called “Bora Purple”.
The new “Bora Purple” colorway for the Samsung Galaxy S22
“Bora” is the Korean word for “purple”, so the color is called “purple purple”. But let’s not focus on that and instead take a closer look. The glass has a matte finish, while the glossy aluminum frame is painted in a matching color.
This sets it apart from the violet color, which was one of the original Samsung.com exclusive colors (this one has a gold bezel and camera bump). It is closer to Pink Gold, which also matches the shade of the glass and bezel
The Samsung Galaxy S22 in Bora Purple will be available on August 10, the same day the Galaxy Z Flip4 and Z Fold4 are announced. The new color variant will be available via Samsung.com and selected retailers. In will carry the same price tag as the other colors ie. €850 in Europe and $800 in the US.
Rumor has it that the upcoming Samsung Galaxy Buds 3 Pro (which will also be part of the Unpacked event on the 10th) will be available in a matching Bora Purple color.
“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice. Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple is made for you. We’re excited to introduce Bora Purple, first for the S22, but also for exciting new Galaxy devices later this year.” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics.