iPhone 14 feature leak, MacBook disappointment, iPad update delayed

mobtkr5 August 2022Last Update : 2 days ago
iPhone 14 feature leak, MacBook disappointment, iPad update delayed

Looking back at another week of Cupertino news and headlines, this week’s Apple Loop includes stunning iPhone performance, surprising iPhone 14 price, iOS screen leaks Always on, questions about the MacBook Pro, the delayed iPad OS, Apple’s advertising expansion and Microsoft’s Apple Silicon Movement.

Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).

iPhone 14 configured to improve performance

While the next iPhones may not have game-changing features – they’ll feel more like “S” updates with each reveal – Apple seems set to step up the performance of the handsets. The latest details on the low-end iPhone 14 models suggest a redesign around the modem to deliver a faster phone:

“…Apple has redesigned the internals of the iPhone 14 and iPhone 14 Max and will equip them with a new Qualcomm X65 modem. chips to run faster for longer.The latter is expected to be up to 30% faster than its predecessor, the X60, while adding global support for mmWave, the fastest band in 5G. by saying “etc”, indicating that Apple has made other improvements elsewhere.


iPhone price freeze

The iPhone looks set to challenge the competition in another way this fall. As prices rise across the board at suppliers and contractors, Apple is looking to keep the price of the entry-level iPhone in 2023 at the same level as the 2022 model:

“…Apple’s decision was based on “the sluggish global mobile phone market and declining demand…so the price of the base model is frozen despite some price-increasing factors Detailed by other leaks, these factors include an increase in component prices due to shortages and Apple upgrading several key elements of the iPhone 14 lineup. Most notably, an all-new front camera module from LG Innotek, which, according to leaks, is triple the price of its predecessor.”


Apple leaks iPhone always-on screen

A closer look at the source code for Apple’s xCode development environment revealed settings and sample code that would allow iOS to deliver an always-on experience. This doesn’t guarantee the tool will appear in the iPhone 14 family, but it does make it much more likely.

“Spotted by rhogelleim, an iOS developer, the fourth beta of Xcode 14 appears to include an example of what an always-on display might look like for the iPhone. As shown below in the screenshot, the iPhone appears to darken and gray out the screen when the Always on Display feature is enabled. “The developer notes that the widget (of Tim Cook’s face) is usually in color, but the SwiftUI preview removes all colors from the image when this potential feature activates”

(Rhogelim through iMore).

Question the MacBook Pro

Whenever something seems to suggest that the 13-inch MacBook Pro might be a good idea, reality knocks on the door. Even with a $200 discount just weeks after launch, the M2-powered laptop still feels isolated from the rest of Apple’s macOS portfolio. I took a look at the middle ground the MacBook Pro is stuck in:

“Apple has kept this consumer-facing MacBook Pro for at least two years, sitting awkwardly between the consumer MacBook Air and the business MacBook Pro. It should offer more performance than the MacBook Air thanks to the active cooling of the M2 chipset, but it still falls short of the M1 Pro and M1 Max in the 14-inch and 16-inch MacBook Pro models from 2021. It should offer better value than the larger MacBook pro models, but it’s the MacBook Air that carries the new design elements and modern touches, not the smaller MacBook Pro.”


iPadOS update delayed

With the emphasis on the iPad platform pushing it towards more mobile computing work, iPadOS continues to grow and adapt to the changes required. This year’s update is a few weeks late…expect it to accompany a macOS release in October rather than the iOS release in September:

“It’s not uncommon for macOS to follow a few weeks after iOS, but iPad software has always been updated on the same schedule as its iPhone sibling. Since iPadOS split from iOS in 2019, both operating systems arrived the same day. [Bloomberg’s Mark] Gurman says that all of Apple’s software updates have been a bit behind schedule this year (public betas launched a bit later than usual, for example), but not drastically.”


Apple prepares for ad expansion

Apple looks set to expand its ad delivery system with a new set of hires suggesting that a demand-side platform to serve ads across all Apple properties is in the works. This is likely to target areas such as App Store ads, in the News and Stocks app, and potentially in live streaming and media events (such as Friday Night Baseball:

“A DSP is a statement of intent for any advertising company – let alone a company like Apple, which has grown exponentially following its decision to make it harder for businesses to grow within its ecosystem. Indeed, a DSP is a core part of an advertising tech stack for any business that wants to make more money in media.It is technology, or more specifically software, that enables a marketer to advertise using automation. Automating the process is important because it means marketers can set up and manage campaigns with relative ease. they are likely to spend more.”

(Digiday through 9to5Mac).

And finally…

During Intel’s move to Apple Silicon, Apple’s Rosetta software allowed x86-based applications to continue running in the belief that developers would switch to the ARM-based chipset in time. Microsoft’s popular Teams app made that leap this week:

“We are rolling out a production universal binary version of Teams, which means it will work natively across the entire Mac lineup, including those with Apple silicon. For Mac users, this means a significant improvement performance, ensuring efficient use of device resources and an optimized Teams experience even when using multiple high-resolution monitors in calls or meetings.”


Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.

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