The iPhone 12 series has been the most successful launch of an Apple lineup since the iPhone 6 in 2014, reports Counterpoint research. Back then, it was the updated design and larger screens that attracted people to the 6 Series. What drove the 12 Series?
According to analysts, it was the adoption of 5G on all models as well as OLED screens, even on non-Pro phones. Unlike previous generations, people flocked this time to advanced models.
Especially the iPhone 12 Pro Max – this was the most popular phone of the four, accounting for 29% of total sales, up from 25% for the 11 Pro Max last year. And those are the global numbers, remember, the new top model was super popular in the US – 40% of the 12 Pro Max phones sold call the US home.
12 Pro Max launched at the same price as last year’s model, $ 1,100, but as it forms a larger part of the product mix, the average selling price (ASP) of the iPhone 12 series was higher. In fact, ASP is at the highest level. This is one of the reasons why the iPhone 12 series brought more money, 22% higher revenue compared to the 11 series.
The other important reason is simple – Apple has just sold several phones. The iPhone 12 series hit 100 million units sold worldwide in April, seven months after launch. The 11 series took two months longer to get there.
