A research report from Consumer Intelligence Research Partners analyzed how iPhones sold in Apple’s third accounting quarter. This report that all iPhones sold were sold in the months of April to June. Part of this survey examined 500 Apple customers who purchased an Apple product between April and June. This includes an iPhone, iPad, Mac computer or Apple Watch.
From left to right: Apple iPhone 12 mini, iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro
As pandemic restrictions eased, Apple saw its iPhone sales move toward more expensive models. At the same time, customers were shopping for newer phones, all while Apple’s online and personal stores saw nearly double the iPhone sales. This shift to more expensive models increased the U.S. weighted average retail price to $ 869.
Among those surveyed, the iPhone 12 Pro Max and iPhone 11 models were the best-selling, both accounting for 23% of the proportion of iPhones purchased by survey participants. All four iPhone 12 models accounted for 63% of iPhones. At the other end of the spectrum, the least popular models of the quarter were the iPhone 12 mini and iPhone XR. Each accounted for only 5% of the participants.
From left to right: Apple iPhone 11 Pro Max, iPhone 11, iPhone 11 Pro
CIRP reports that the average age of the iPhones traded with has dropped slightly. In the third fiscal quarter, 37% of buyers had previous phones for 2 years or less, while 30% of them had their phones for three or more years. During the twelve months ending March 2021, these figures are 35% and 34% respectively.
Check the source link to see the full report.
