CIRP: Apple and Android are tied at 50% new activations in the US in Q2

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Apple accounted for half of US phone activations in the months of April to June, according to a report by Consumer Intelligence Research Partners (CIRP).

This is the first time in a long time that Apple is able to match Android in the second quarter, with Google OS usually accounting for about 60% of new activations during the period.

Mike Levin, co-founder of CIRP, says this is due to loyalty and shift – iPhone users have a higher loyalty rate of 93% compared to 88% for Android users. And iPhone users are buying more of an iPhone than switching to Android.

Image courtesy of 9to5Mac

Recently, a CIRP report examined that U.S. buyers preferred more expensive Apple devices over cheaper ones in Q2 2021. And that users traded their old iPhones earlier than in previous quarters.

CIRP: Apple and Android are tied for 50% in new activations in the US in Q2


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