CIRP: Apple and Android are tied at 50% new activations in the US in Q2
Apple accounted for half of US phone activations in the months of April to June, according to a report by Consumer Intelligence Research Partners (CIRP).
This is the first time in a long time that Apple is able to match Android in the second quarter, with Google OS usually accounting for about 60% of new activations during the period.
Mike Levin, co-founder of CIRP, says this is due to loyalty and shift – iPhone users have a higher loyalty rate of 93% compared to 88% for Android users. And iPhone users are buying more of an iPhone than switching to Android.
Image courtesy of 9to5Mac
Recently, a CIRP report examined that U.S. buyers preferred more expensive Apple devices over cheaper ones in Q2 2021. And that users traded their old iPhones earlier than in previous quarters.