Last year, Apple launched the iPhone 12 and 12 Pro (launched pre-orders in mid-October) followed by the iPhone 12 mini and 12 Pro Max (in early November). This year, Cupertino may launch all four models simultaneously and at an earlier stage also based on evidence spotted in an e-commerce app in China.
The following screenshot was posted by @PandaIsBald and was reported on by IT home. It shows that all four iPhone 13 models will go on sale on September 17th. This is for China, but the country should be in the first wave.
A screenshot revealing the September launch plan for the iPhone 13 and AirPods 3
The new Apple AirPods 3 TWS headset arrives a few weeks later on September 30th. Of course, there will be a short pre-order period prior to the sale.
This information about the launch may be inaccurate (or even falsified), although most analysts believe that Apple is targeted after a launch in September. And it expects the new models to sell better than the 2020 generation, Bloomberg reported that the company wants to have 20% more units available at launch.
Last year, the pandemic caused a series of unexpected delays, which threw the timing out. Apple and its partners have learned to navigate the situation, so things should be back to the usual launch schedule in September.
