The first quarter of the calendar year is never a good thing for Sony’s Xperia smartphone business, and 2021 was no different when the Japanese brand announced in its most recent earnings result.
Sony shipped 400,000 Xperia smartphones last quarter
About 400,000 Xperia smartphones were shipped in the first quarter of 2021. The result is far from groundbreaking, representing a joint record low for the division and follows a holiday quarter in which 1 million units were sold. But there is some good news.
Xperia phone demand was stable compared to the year before, where Sony also shipped 400,000 smartphones. Most brands target annual growth, yet Sony has been reporting declining numbers for years, so stability is not the best thing.
For Sony’s FY20 fiscal policy (April 2020 to March 2021), a total of 2.9 million Xperia smartphones were sent to customers, slightly down from 3.2 million shipped in FY19.
Sony’s Xperia division is profitable for the first time in years
In addition, Sony has it confirmed that FY20 was the first time since FY17 that its Mobile Communications division reported a profit and therefore hits the forecast it announced last year.
Sony’s mobile business reported a profit of 27.67 billion. JPY ($ 254.96 million) In the fiscal year ending March 2021. The significant cost reductions in the Xperia division also contributed to a large profit jump for the parent company Electronics Products & Solutions (EP&S).
However, that does not mean that the fight is over. In the most recent quarter, the smartphone division still managed to lose $ 14.12 billion. JPY ($ 129.58 million), despite revenue rising slightly to $ 74.15 billion. JPY ($ 680.75 million) From $ 70.38 billion. JPY ($ 646.13 million) in the first quarter of 2020.
