According to industry sources cited by Bloomberg, Apple has informed its suppliers that demand for its iPhone 13 series has declined and this will further cut production estimates. Earlier, Apple reduced its iPhone production estimates for this year from 90 million to 80 million due to the ongoing shortage of the chipset, and it now looks like these numbers will be revised again.
One of the big reasons why Apple is experiencing lower demand is that consumers are deciding to skip buying the hard-to-reach iPhones. Despite the ongoing struggles, analysts predict a record-breaking holiday season for Apple with quarterly revenue expected to exceed $ 117 billion, or 6% better than at the same time last year. Apple’s key component suppliers and assembly partners have not yet commented on the matter.
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