IDC’s report on the wearables market in Q3 2021 shows an increase of almost 10% compared to the same period last year.
The growth was mainly due to headphones (headphones and earphones), which grew 26.5% to conquer almost 65% of the market in the 3rd quarter. Wrist-worn wearables followed with 34.7%.
But according to IDC figures, demand is slowly shifting from bracelets to watches. Consumers are reportedly looking for more capable devices, and watches have come closer to the bands in price.
Apple kept its first place, despite having to push the Watch Series 7 to Q4 due to supply issues. Its total stock fell 3.6%, but was held solid by AirPods and Beats sales. Still, Apple snatched over 53% of the dollar value for the entire market in Q3.
Samsung put Xiaomi in second place with 12.7 million. shipments in the 3rd quarter – an increase of 13.8% from year to year. This is due to strong Galaxy Watch4 sales. Xiaomi’s market position deteriorated by almost 24% compared to last year due to its dependence on bands.
Finally, the Indian brand Imagine Marketing, which sells BoAt devices, found itself in the top 5 thanks to its strong marketing and affordable products.