Some smartphone brands die (LG), and some are reborn. It seems like Google finally decided to make an effort and fight for its life – really, customer satisfaction and revenue.
It’s no secret that Nexus and later Pixel phones were always just vehicles for Google’s Android software. Regardless of the weaker hardware on phones like Pixel 3 and Pixel 4, they were still the best way to show Google’s vision for Android in its full glory.
Now, that recently leaked Pixel 6 & 6 Pro tells a completely different story. Take it with a pinch of salt as these leaked images are not safe but this design says “I’m here to play”. Google will do a lot of things like it has never been done before, and some of them mimic what another Silicon Valley neighbor has been doing for a while.
Add a little apple sauce
To begin with, Google makes its own Apple Watch Competitor – Pixel ur. However, that is only the beginning.
Apple introduced iPhone 11 Pro with three cameras on the back in 2019. The 11 series was a huge success (no Borat pun intended), but multi-camera phones have been around for a while. Nevertheless, Google has decided to put Pixel 6 Pro on par with The iPhone 12 Pro series by giving the upcoming flagship a primary, ultra-wide, and what may be a tele-camera for zoom and portraits.
Another similarity between the new Pixel 6 Pro and iPhone 12 Pro (and probably inPhone 13 Pro) will be that they all run on an internally built processor. While not new to Apple, it is said that Google is using a unique dedicated chip for the new Pixel phones for the first time ever!
The benefits of a custom-built chip
This should not be underestimated. A custom-built chip allows the company to take full control of its software and hardware. Judging by the iPhone, it’s a recipe for success. It will be much easier for Google to optimize the performance of Android on a chip built for Pixel rather than any Android smartphone.
Google’s in-house operations should be much more hassle-free, which in turn should result in more efficiency, which means we may be starting to see more innovative hardware and software updates from the company as opposed to the last few years.
Processor power is at the heart of virtually every critical part of smartphone performance: speed, security, screen, battery and of course camera quality.
We do not have a Pixel or iPhone screen with high refresh rate if the processor is not powerful enough to handle it, just as we can not see many camera enhancements if processors are not upgraded year after year. Camera sensors and software trickery (which Google is kind of) are just part of the overall picture.
The search engine creator has been reluctant to change camera sensors on the last few Pixel devices, resulting in a strong lead for the competition in camera quality and versatility. The brilliant camera treatment on Pixel 5 is there, but at this point it only manages to mask the dated camera sensors and mid-range sets that hold the phone back.
Make Google amazing (again)
Unfortunately for the company, it’s not 2015 anymore, and Huawei is not even allowed to use Google apps, let alone make a phone for Google.
Despite the fact that the Pixel 6 from the front is similar Galaxy Note 20, and the back looks like every Nexus and Pixel phone had a baby, it really is more of an Android iPhone than anything else thanks to Google’s full control over its software and hardware.
As we know, desperate times require desperate action, redesign and original processors. Let’s see if Pixel 6 can bring back Google’s heyday.