Google’s Senior VP says he isn’t asking for iMessage on Android, but for RCS to work on iPhone

Apple
Tamsin Rodriguez17 January 2022Last Update : 7 months ago
Google’s Senior VP says he isn’t asking for iMessage on Android, but for RCS to work on iPhone

Last week a report from WSJ highlighted the mental health effects of teens feeling left out by their friends using an Android phone. The report attracted a lot of attention over the weekend, and Google’s Senior VP Hiroshi Lockheimer tweeted against peer pressure and bullying as a way for Apple to sell products.

After the weekend, where the topic was discussed in detail during SVP’s Tweet, Lockheimer tweeted again with some thoughts and clarifications about the ordeal.


Samsung Galaxy S21 Ultra and Apple iPhone 13 Pro Max

To begin with, Lockheimer makes it clear that Google is not asking Apple to make iMessage available on Android (which Apple has made clear it does not intend to do), but rather that Apple supports the “industry standard for modern messaging ( RCS) in iMessage, as well as the older SMS / MMS standards. “

Senior VP explains that the phone number-based messaging platform is the alternative that everyone knows will work.

SMS is an outdated standard whose successor is RCS, which supports read receipts, write messages, major file transfers and end-to-end encryption. Apple knows that iMessage keeps users locked to its ecosystem, so giving its users a more enjoyable experience when testing Android users may not be as effective at keeping users on the iPhone. The ball is now in Apple’s court.

All of this boils down to the whole “green bubble” versus “blue bubbles” on iMessage, and this is how it has been since iMessage was launched on iOS 5.

This is certainly not such a topic of conversation in regions outside the US where people are less likely to have Apple phones and more likely to use app-based messaging services like WhatsApp, Viber or WeChat.

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