You’ve heard of Apple Stores, now get ready to walk into the first physical Google Store

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Google may be doing a lot of things right this year (for a change) in both the hardware and software rooms and preparing what it looks like the most … unique smartphone out there after designing possibly its most boring device ever in 2020, while also to team up with Samsung to revive and greatly improve Wear OS before the expected launch of a long delayed Pixel Watch.

To better showcase its first ever internal Apple Watch rival and the first Pixel handset powered by a home-brewed chipset is the search giant officially ready to open its first brick and mortar store.

2021 is shaped as an unusually eventful year for Google

These are a lot of firsts for a company that has been around since 1998, and it could (further) suggest that the US-based tech titan finally wants to take the consumer hardware business (a little more) seriously.

Of course, a physical store is not one summer retail juggernaut does, though it just so happens that this grand opening in New York will take place at some point this summer. This probably means that the event will precede the announcements from both Pixel Watch and Pixel 6 duo, while The 5G-enabled Pixel 5a mid-ranger may hit the market in time for the inauguration of Chelsea, Manhattan.

In addition to Pixel phones, Big G also plans to place its Nest-branded home products, Pixelbooks and yes, Fitbit wearables appear on display for visitors to “experience” before making a (fully informed) purchase decision.
In addition, there will also be “experts” (coughs, geniuses, coughs) to help customers with device installations and various other problems of both software and hardware nature. Last but certainly not least, you will of course be able to pick up your online order if you wish.

The beginning of a beautiful expansion effort?

Google explains its decision to choose NYC as the home of its first physical retail store ever by highlighting the company’s local 20-year history as well as an existing city campus in the Chelsea neighborhood that already houses “many” of its 11,000+ employees residing in the “Big Apple “.

When we talk about Apple, you should not be surprised to hear one of the 270 stores of the Cupertino-based technology giants only in the US is relatively close to where Google eventually aims to begin its retail offensive.
So far, there are no words about any kind of expansion plans (neither domestic nor international), but if the first offline Google Store proves to be successful, something tells us that 2021 could mark the start of a beautiful diversification effort from the search giant.

In the short term, of course, it may be wise for Big G to keep its expectations relatively low due to the COVID-19 pandemic. While the rate of vaccination in New York is certainly impressive, visitors will still be required to wear masks, use hand cleaning and practice social distance indoors, at least if guidance from local and national authorities does not change before the store actually opens its doors.
Perhaps more importantly, the number of “guests” inside will first be “limited” to ensure that customers “feel safe during their shopping experience,” underscoring the somewhat strange timing of this expansion to the physical retail channel.
Then again, the move may have been in effect for some time according to rumors date back at least as far as 2018. Say what you will about 2021, but it certainly looks like a much better year to try a hand at the entire physical retail business than 2020.

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